Christian Højbo Møller sitting on an orange concrete staircase in hard light, looking to the side

Growth mechanic

The commercial engine is the core of the business. Together we service and tune it for more growth or profit.

Led projects for

  • PriceRunner
  • Just Eat
  • HBO
  • Expedia
  • Wellvita
  • Wash World
  • Coloplast
  • Novo Nordisk
  • Lundbeck

There can be many reasons why your growth engine stalls.

A commercial engine is made of many parts that have to work together. More sellers and a bigger budget add power, but if the clutch is slipping or the air filter is clogged, the power is lost before it reaches the wheels.

Hover over the car, or tap a number, to see what each part means in your business.

Pencil drawing of a 1973 Porsche 911 Carrera RS seen from the rear quarter, with a see-through body showing the engine, fan, gearbox, tank and cabin
Porsche 911 Carrera RS 2.7, 1973. The first 911 with a ducktail, built to win on weight and aerodynamics, not just horsepower.

Parts of the engine

  • Foundation

  • Demand generation

  • Demand capture

  • Sales

  • Retention

  • Expansion

  • The team

  • Across

Before you buy a bigger engine, let us find the part that is worn.


A bigger team without a clear plan just means more headaches.

What people I've worked with say

  • “I have had the pleasure of collaborating with Christian, and I can confidently say that he is a highly skilled problem-solver and an excellent communicator. He has a talent for thinking outside the box and finding creative solutions while always being willing to listen to other's ideas and provide constructive feedback.”
    Mikael Rieck, CEO, Affiliate Manager
  • “Christian is without a doubt the most talented person I have ever worked with within the space of digital marketing. His knowledge and skills are many, just as his leadership qualities and ability to pass on complex knowledge to others in an edible way are top-notch.”
    André Batz Jensen, SEO specialist, Freelance
  • “I have always told people close to me that Christian was the most talented person I have ever worked with - I still believe in that.”
    Nikolaj Mogensen, Group Lead SEO, s360

Source: recommendations on LinkedIn.


About me

Christian Højbo Møller standing in front of a red roller shutter in a black coat and burgundy turtleneck

Currently working on kortlagt.dk. Previously co-founder and CEO of Zoios (2021–2026), the youngest Senior Consultant at WPP, first employee at NoA Connect and Head of Marketing & Growth at Candidlab. Built his first e-commerce store at 16.

Experience from

  • WPP
  • Candidlab
  • NoA (The North Alliance)
  • Zoios
  • Y Combinator

Published in

  • Information
  • Berlingske
  • Børsen
  • Forbes
  • Finans

Want my take?

Looking at commercial cases gives me energy. If you want my take, you can book a free 25‑min session with me.